We were group 4 in our group there is - Jasper , Bethany , Danielle & Vicky The 3 tasks we had to look at were as follows-
STUDY TASK 2 WHAT IS GRAPHIC DESIGN -
PART 1
STUDY TASK 3 WHAT IS GRAPHIC DESIGN -
PART 2
STUDY TASK 4 WHAT IS GRAPHIC DESIGN -
PART 1 (WEBSITE)
Everyone in the group admitted to of finishing everything but could probably go into more depth with more research and analysis.
STUDY TASK 2 WHAT IS GRAPHIC DESIGN -
PART 1
Everyone in the group has completed this properly , so just to check the labels are correct and read through it.
STUDY TASK 3 WHAT IS GRAPHIC DESIGN -
PART 2 -
Making sure we've got a large variety of images of different graphic design and analyse it thoroughly adding images frequently because this task is on going. (Making sure every things labelled properly)
PLAN FOR
STUDY TASK 4 WHAT IS GRAPHIC DESIGN - PART 1 (WEBSITE) -
Making sure we don't just analyse with a sentence and - Write a brief statement defining your understanding of each of the design areas Identify 10 examples of each discipline and 'categories' them by genre, audience, content, sector, budget and/or any appropriate method as discussed in your groups.Comment on the effectiveness of the examples with regards to content, format, function and media. (Making sure every things labelled properly)
Following the lecture 'What is graphic design'-part 2 we identified five categories of which graphic design could be dissected into, these categories consisted of: function, context/design, tone of voice, message/concept and scale. As you can see from my notes below we developed a greater understanding of the format the graphic design content could be delivered in under each heading, e.g. function- advertising - does the piece of graphic design inform, educate.
Following up this lecture we were asked to collate a range of examples of graphic design based on the categories listed above.
CONTEXT - identify a range of examples of Graphic Design appearing in different design contexts.
This piece of info-graphic design has been created by a student that studies graphic design, I found their approach to the piece interesting. As you can see the body within the figure is covered in body art however the content of the body art (tattoos) is depicting all of the negatives of choosing to get a tattoo. The statistics tattoo'ed onto the male figure are reflective the American population, I feel that the designer has taken an interesting approach to the piece by contrasting the content of the information with the action that it is promoting to present.
This concept design billboard was exhibited in Houston & Lafayette in SoHo, directed by Stefan Sagmeister. As we can see taking a first look at the billboard it looks fairly abstract however once the installation revolved the composition changes to create the words 'We are allworkers', there is a sense of unity that is being conveyed along with Levi's subtly (but cleverly) promoting there brand which has originated from tradtional workers-denim to fashionable casual wear.
I have found this illustrative piece which is promoting McDonalds as a fast food restaurant and promoting the London 2012 Olympic games. I think that this piece is very ironic and hypocritical in a sense, associating a fast food chain with a worldwide athletic event just does not make any sense at all! In my personal opinion I feel this piece of advertising is strongly contradictory and in essence baffles me. Having a company that creates obesity sponsor an event that promoted health and fitness just doesn't seem right in its nature, I feel that the content and context of this piece is worthy of being categories under this context heading as it is interesting that society is accepting of this advertisement.
In this billboard advert promoting the brand Abercrombie & Fitch we can see the designer has taken a very simplistic approach to the way that they structured and composed the content on the billboard. They have aligned the brand name to the right hand side of the billboard using the typeface which they have used since the birth of the brand to create an identity, to the far left of the billboard the use of a male figure seems to be there U.S.P (unique selling point), as we can see this photograph seems to be giving a connotation of over-sexualising to the audience, raising an level of controversy to some members of the audience. It is interesting how over time advertising has become progressively sexualised and how the norms and values within society have changed and adapted to the acceptance of this within advertising.
http://www.davidfoldvari.co.uk/Site/bgdd.html
David Foldvari- bbgd - In this piece Foldvari has illustrated soldiers fighting within a battle scene in Baghdad, he has used black ink to create a disorientated atmosphere within the piece in order to represent the battle scene as clearly as possible during the action. I feel this piece has many different emotions spiralling off from it one of them being anger and violence another being sorrow and pity for the loose of lives.
TONE OF VOICE - Identify a range of examples communicating different types of messages/ideas/concepts.
Nigel Malone - This info graphic by Nigel Malone seems very emotive in the way it is presenting the information. This bravity and emotiveness is created by the content of the text which in essence talks about Indian & Bolivian women education themselves to save there poor villages and towns. The use of a dark spectrum of colours reflects this emotiveness, along with there being light/lamp to the far right hand side which is mentioned in the text. Malone ha really focused his energy on connoting the dark side of poverty and the determination and of those within it to survive and work to live and get themselves out of it. The use of hand written makes the text seems more personal as if its physically being written by the women and being told directly to YOU as the audience.
http://www.behance.net/gallery/FCUK/1211651
This image by Chris Dale is an advertising piece for the brand 'FCUK', although the tone of voice is not obvious and straight forward within this piece I feel that if you look closely this company seems to be promoting themselves by sexualising there images. This tone of voice is distinguished through the facial expression of the female which is directed into the camera, she seems to have a blunt expression similar to the way the models in perfume/fragrance adverts look in this day and age. Although this tone of voice is being portrayed the designer has mellowed this portrayal down by placing the 'FCUK' banner over the right of the female, however the opacity has been reduced in order for the audience to be revealed to the female in a distorted vision.
Deleram Rosami - As we can see this piece by Rosami touches on political and social issues within the country of Iran. The piece is reflects of the lack of basic human rights that women receive within the country, the lack of equality and the fight for humanity. Rosami has reflected this lack of human rights for females by covering the face of the female with type, this type has been positioned in an interesting manner, it covers the females face and reaches out to the audience almost as if the truce face that should be there is too afraid to speak the words. Rosami has almost illustrated the female holding the Iranian flag, despite the controversy the female seems to be holding the flag with graciousness and pride, there is a sense of braveity reflected from this to the audience. The poster is reaching out to the audience and prospering change and retrieval of these human rights.
As you can see the tone of voice that this magazine reflects is fairly informative yet playful in its own nature. Although there is a editorial formality to the way the type has been positioned at the top to represent the name of the magazine I feel that this piece has ventured out ad broken the boundaries of the typical editorial grid system layout, however the cover still maintains and entices the audience through the composition and use of colour.
A very controversial piece of design, however and effective way of raising awareness about germs around the house and in our daily lives , promoting hygiene and cleanliness. As you can see although this is an image rather than piece of graphic design I felt that it was important as the tone of voice is controversial, informative and educational in some aspect.
SCALE: Identify a range of examples of Graphic Design produced at different scales/places.
Stefan Sagmeister- One of industries most directonal designers has created this installation piece 'to look' over a tranquil and atmospheric skyline. Clearly Sagmeister has decided to increase the scale of his work similar to a fair few other pieces of his work. As we can see the content of the typography which has been used within the the piece is a clear reflection of the environmental location he is presenting in the background.
http://www.behance.net/gallery/Crap-Typo/246743
Peter John van de Riet - A interesting piece of design by van de Riet, the designers philosophy when creating type is to 'take one long piece of material and make letters by endlessly folding the material. As we can see I think the approach to this piece is interesting the designer has clearly and intentionally portrayed a fairly metaphoric message in a vulgarly manner.
“Mobile M+: Yau Ma Tei” is the first in a series of pre-opening “nomadic” exhibitions curated by M+, the new museum for visual culture in the West Kowloon Cultural District. It marks the beginning of the museum’s venture to explore different possibilities of engaging the public without the presence of a building – planned for completion in late 2017.''
As we can see this piece of graphic design is on a smaller scale in comparison to the other pieces that I have chosen above. The main focus within this small design is the typographic content which has been located to the right hand side on the bottle cap, the use of two primary colours (red and blue) works in accordance with the silver background and the refreshing droplets of water which connote the cold climate.
http://www.designworklife.com/page/2/
''Two Arms recently created these beautiful typographic business cards for Expert Americana Tattooing, a Brooklyn-based tattoo artist.''
Clearly this piece of design has been created purely to advertise the companies brand, the company itself deliver a tattoo'ing service, as we can see the business card has a vast amount of various typographic letterforms, this promotes the businesses versatile application of 'fonts' as a form of body art along with marketing the company name and brand. Although the business card is not on a huge scale or small scale I feel that the size of the actual card operates well as a piece of design and communicates the underlying message.
MESSAGE/CONCEPT- Identify a range of examples of graphic design communicating different messages/concepts.
Aizone FW12- I feel that this piece of design by Jessica Walsh touches the audience in an emotive manner through the use of typography and language. The message being portrayed through the fluid positioning of the material that constructs the basic letterforms is inspirational and touching in a manner, the use of contrasting black and white reflects this sense of purity and inner reflection of the embracement of the 'change'.
As we can see this other piece by Jessica Walsh seems to be touching the audience in a emotive manner as well. However this piece seems a lot more busier in a sense. This is due to the inputting of 'bubble' type objects which have been dotted around the room, from one aspect these 'bubbles' could be the personification of 'goodness' which is represented the in the type thus communicating the message in a subliminal manner as well as a practical manner.
Conservative print design - This piece of print design is communicating to the audience very definitely that their political party cares and concerns for social equality and maintains responsibility for these people on their behalf. I think its interesting the way that the designer has applied these primary colours in accordance to the consistent colours that are representative of the political party.
This piece of graphic design clearly pin points the its political element and the perspective/opinion of the designer who has produced it, the use of a double exposure image along with the block of compact typography. The message is clear and concise within the image, with a bold vision of opinion.
London 2012 info graphic - This info graphic cover design clearly touches on a cultural and social subject area, this being a worldwide sporting event that most countries are involved within. I think that the message/concept of the design is reflective of itself in terms of the stats and formality within the construction and layout.
FUNCTION - Identify a range of examples of Graphic Design producing different functions.
As we can see this is an interesting piece of graphic/editorial design, the main concept and objective f the piece is to present editorial content within it however to make the design aesthetically pleasing and unique in comparison to other magazines on stands the designers have created this bag-type of finish to the piece.
http://www.behance.net/gallery/COLORLESS/342938
''Eco friendly package proposal
A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved.Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface. ''
I personally feel that this piece of graphic design has been produced to inspire and raise awareness of the paths that people choose to follow in life whether this maybe relating to peoples careers or whether it may be related to ambitions or personal goals in life.
http://www.behance.net/gallery/QR-Codes/5142631
The main purpose/function of this piece is to firstly make the standard QR code more aesthically pleasing to the eye and secondly to lead people to further information on a certain topic/area/issue/information. In comparison to the usual black and white design this designer has decided to input colour in particular places to excite the design however has maintained the characteristics and bodily structure of the standard code.
We were invited to take part in typography art exhibition What's Your Type? which took place in Soho Factory, Warsaw, Poland. More than twenty participating artists were presented on an exhibition space of approximately 1000 m2. The installation was created using 62m (200 feet) of different types of wires found during cleaning out the old studio. Our main task was to use the word "SOHO" and place it in the gallery space.
main purpose: To inform the audience about the exhibition.
Following on from our PPP sessions we were asked to identify as a year group the common reasons why people had selected certain pieces of work that sparked there creative interests, we identified thirteen different common reasons why people had selected certain pieces of work, the reasons were:
Creative use of Type
Visual Quality
Tone of Voice
Attention to detail
Simplicity of Design
Meaning or Message
Audience engagement / interaction
Style or aesthetic quality
Use of Media & Method of Production
Relationship between Form & Format
Interest in the content.
Use / Choice of language
Structure & Layout
After identifying these we were asked to selected five from the list which we felt were worthy of further research and which seemed to be evident within our initial selection, the five categories which I thought were worthy to chose and evident within my initial selection consisted of:
1) ATTENTION TO DETAIL
2) SIMPLICITY OF DESIGN
3) INTEREST IN CONTENT
4) STRUCTURE AND LAYOUT
5) MEANING OR MESSAGE
From this list we were further tasked to research and collate five examples of work for each category we had selected have selected and explain the reasons behind selecting these these pieces of work.
I have chosen this piece by Dan Mountford as my first example for 'Attention of Detail' as I feel that the piece is extensively intricate in its crafting. The use of the silhouette which contains numerous double exposure frames has a sense of culture, society and futurism to it. The use of greyscale colours to adds to this sense of mystery and however also contrasts the stale cream background. I feel that this piece has been crafted using traditional film photography along with digital processes to create a well-crafted intricate piece.
As you can see this piece has been hand drawn/ hand crafted, the horizontal lines which flow across the width of the circular foundation of the piece have a sense of precision and clarity to them. The type which has been used within the piece seems fairly aged, the use of a heavy stroke in certain areas to show a three-dimensional aspect to the type creates a sense of heaviness and density to the piece. I feel that the use of compact horizontal lines and the use of minimal materials has created a detailed piece.
This piece which is part of a series of fashion/fine arts postcards have been hand drawn/ hand illustrated by using water colour and pencil materials. I have chosen this to be apart of one of my five 'Attention to detail examples' as I feel that the piece uses the beauty of line and marks to represent the blissfulness of the figurative face that lyes within the foundation of the piece. The use of intersecting water colour marks produces a element of fluidity and a reflection of soul to the piece.
Stranger & stranger are a company that design, market, sell and produce packing for alcoholic beverages such as wines and beers. The reason I have chosen this particular piece for the category 'Attention of detail' is because I feel that the packaging has been intricately designed in comparison to the average alcoholic beverage bottle that you would find in a supermarket. The actual packaging itself has been designed to portray a sense of class and smoothness of fine wine.
As you can see from this piece at face value it seems rather simplistic in its design and construction. However if you look closely at the piece there is a detail within the pencil stroke of the piece. The artists has clearly refined each stroke with a certain harshness when placing the pencil to the paper. Particular areas of the piece are highlighted through the pencil stroke. I feel this piece has a sense of simplicity to it at face value however if looked at carefully there is a sense of intricacy in its construction and crafting.
Besides being one of my most idolised bands 'The Black Keys' I feel that this piece of design is organic in its form however also represents the a slice of each member of the bands personality. As you can see the name of the album is "Brothers'', the type which has been used for the cover represents the identity of the band as this is the type that is consistently used for merchandise and also branding. I feel that the contrasting colours which have been used create clarity to the piece. It is simplistic in its format and layout yet the audience can still respond positively to the piece.
This typeface names "Drone Sans' by" by Henrik Ellergaard is simplistic yet quirk and contemporary, the adjusting of the kern and lead within the piece makes some of the characters seem more playful and contemporary. The use of a simplistic contrasting black background with crystal clear white text maintains the formality of the piece. The central aligned of the type also helps the audience to establish the focal point and maintains a visual balance to the human eye.
Although this piece 'Quick fast hurry. nevermind relax' seems fairly busy in terms of the way it has been formatted and the positioning of the certain elements which structure the layout, the actual content of the piece is fairly simplistic in its design and production. The piece has been created through the carving of the wooden background, as you can see the piece is simplistic in its form through development, process and final outcome.
This piece of design is a branding piece created as a identity logo for a Romanian law firm. I have chosen this piece of work to go in this category as I feel that it is simplistic in its form and structure. The layout of the piece is visually balanced as the logo has been centrally aligned, this creates a formality to the logo, reflecting the brand/ law firm that the logo is representing. The logo design itself (the umbrella) gives a connotation of being shielded and protected from bad weather.
Firstly I chose this piece of design because it is my favourite shape. The basis of the design uses triangles, the shape is versatile in many aspects it can be used in a religious context, cultural context and social context. In this context it has been used to brand a company.
The first piece I have chosen as apart of the category 'Interest in content' is the 'Le tour de France' piece by Javier Fuentes show above. I feel that the piece radiates an infusion of energy and enthusiasm, this feeling is stimulated through the use of fluorescent yet passionate use of colour. The intersection of these colours through the middle sector of the piece highlights certain areas of the skyline of France, outlining certain landmarks such as The Eiffel tower.
I very much like the way that this piece uses a range of soft medium to produce the content of the piece. I think that the mark-making on this piece is inspiring, although graphic design is usually heavily vector based I feel that this piece outlines the beauty of handcrafted illustration within graphic design. I feel that this piece represents the artists disipline in mark-making and outlines that it is an important skill to have when hand crafting pieces of work.
I have chosen this piece by David Foldvari firstly because I feel that the content of his work is reflective of controversial issues and represents culture and society well, such as the piece shown above represents the poor monetary wealth of a young school boy in the 1950's, as you can see Foldvari has decayed and eroded the shoes/boys boots using techniques with his biro pen.
www.tumblr.com
As you can see this piece has been uploaded to tumblr as a quick rough phrase which has been scribbled onto a blank sheet of white paper. Although it hasn't been carefully crafted or produced using a range of materials or highly vector based I personally feel it deserves recognition. The quote/phrase has a passionate foundation/centre although the face value of the piece seems crude in its choice of wording, the piece is straight to the point and filled with emotion from a angered perspective.
I think this fits well under the 'Interest in Content' category as I feel that the content of the piece/ the wording of the piece is emotive and philosophical to some extent. The piece communicates a valuable lesson about life, it communicates the importance of progressing as a person or designer or just progressing in life positively by using a quirky comparison/analogy.
4) STRUCTURE & LAYOUT
Ana Gomez: http://www.behance.net/gallery/Unire-i-Punti-Graphic-Package/4916769
As you can see this piece by Ana Gomez has been created as a packaging piece for the front of a book cover design. I particularly like the structure of this piece as we can clearly see that the designer is brave and confident in there practice as they are not fearful of leaving spacing (such as the spacing left on the right half of the design. Although the typography is not bold and formal like typefaces such as Helvetica or Arial I feel that it has still been constructed with accuracy and precision.
I think it was important to include Neville Brody's editorial work within my blog, Neville Brody is one of the most idolised typographers and brand strategist within industry, he has designed editorial articles for large editorial companies such as "The Face'' magazine, "Eye'' magazine throughout his years of designing after graduating from the London College of Printing, not only does his work well-structured and composed he also incorporates traditional print processes into his work.
As you can see not only are "The Black Keys'' one of my favourite bands, I also find there promotional packaging/merchandise incredibly inspirational. This particular promotional poster was created by the recently renown Shepard Fairey American graphic designer and illustrator, well-known for creating the brand 'Obey' from his skater-style and more obviously the series of Obama posters he produced during the elections. I feel this piece is relevant for the category 'Structure and Layout' as I feel it is proves that a piece of design can be well-structured although the content may be busy and dense. As you can see Shepard Fairey has maintained a visual balance through this poster by making the grid symmetrical in its content.
As you can see from this piece the original template shown on the left hand side has a clear structure and layout, the type which has been used has been centrally aligned in order to maintain a visual balance to such between the powdered layer finish.
FAT magazine is a international magazine produced in Denmark, this particular studio has designed a fair-few pages typographic pages for the magazines. As you can this floral letterform which they have produced is incredibly detailed inside the character. I think that this piece works well as a piece of editorial design as it conforms with the formality of editorial design in terms of the careful alignment and positioning however it maintains the audiences interest through the detailed crafting of the inner-character.
One of the worlds most recognised design pieces, not only being one of the most recognised it has also been one of the worlds most influential pieces of graphic design in a political context. The series of Obama posters with one word captions on the bottom portray his values and policy's as a black leader, the use of the traditional American colour scheme palette (red, blue and white) has allowed for the political side of the design to be reflective of the culture/region of representation along with being an effective combination of primary colours.
"A quote from John F. Kennedy, originally meant to be an uplifting quote".
I like the way this designer has used content which is historic, and brought it into a contemporary piece of design. Although some may argue that the quote is 'uplifting with a glimmer of hope' or others may argue that 'it takes on a darker meaning when linked ton bad ideas' I feel that the actual print design of the piece has been constructed well. the type has been positioned in a manner that represents the bottom of the lightbulb whilst the different textures within the light bulb simmer out as the fade decays into the greyness of the solid background.
"This is an ongoing self-initiated exploration, exposing my sentiments and ideas to the public arena by
handwriting messages on found spiritless pieces of wood or carton, attributing new meanings to them.
Primarily, the objective is that the intention speaks louder than the design, to the point where design is not even needed, to put a smile on our faces with a daily dose of positivity and reality as you cross the road. They are meant to inspire, motivate, and question our internal ideas. "
Although this book design doesn't have a 'deep' meaning or depth, it outlines that graphic design is a blank canvas for prospering designers. Not only do I think that the design of the cover has an intriguing level of clarity, I also think that the content of the book has depth into how to be a practitioner of graphic design. The use of colour (light and dark grey) for the type highlights the inventive way that the designers have composed the typography.
I think that the message/meaning of poverty and religion has been executed well in this piece. The use of this 'kabel' font which has been produced through the infusion of electricity outlines that as a westernised society electricity is taken for granted as a daily necessity, however for a less fortunate being such as the person shown in this photograph electricity would be a luxury. Using this contrast to juxtapose the two elements makes the phrase 'Please God make tomorrow better' seem like a more effective and emotive quote.
